dessin bijoux

#3. Customization is the key to success.  

Illustration credit to @gaelleseret Think just 10 years back, if you wanted to buy a ring for your future wife, you would still go to Lafayette or a close friend of your that happens to be a jeweller in Place Vendome, look at what they offer…
gold

#2: Sustainability: core or storytelling?

Key dates 1948 "Diamonds are forever” campaign by "DeBeers" —> commercialisation of the engagement ring 1950 First appearance of diamonds simultant (Cubic Zirconia, Moissonite - Diamond simulant )1977 "Swarovski"…
Sara nassar Jewelry

#1: Dying luxury, please help me!

Illustration credit to @saranassarjewellery Luxury & heritageLuxury goods are a social signal, as psychologists and economists will attest. They broadcast a message about status and taste, in part through their high-end materials, craftsmanship,…
Sara nassar Jewelry

15 reasons why I created ExJewel

Your monthly newsfeed by TheJewelBot with Love Welcome welcome readers!  My name is Stéphane Boghossian. I am the founder of ExJewel. Well, you would ask me tons of questions now, one would be: what is ExJewel really about?…