Welcome welcome readers!
My name is Stéphane Boghossian. I am the founder of ExJewel. Well, you would ask me tons of questions now, one would be: what is ExJewel really about? For the moment, ExJewel is a 5-year dream plan. To kick-off this launching, below are 15 reasons why I created a new jewelry brand focused on technology, heritage, and after-sale. The blog is a kind of testimonial on the jewelry world of today. Trust me on that, I am not dying anytime soon or… think of killing the industry by revealing all these dirty little secrets (an obvious ”15 reasons why” joke) 😉
Nowadays customers are savvier, more demanding and even smarter. Above that, technology does help to market, sell and play with customers behaviors. On further posts, you will be able to go through each reason in depth, hopefully understanding the beautiful jewel world I myself fell in love with, 20 years ago. I will be here to answer all your doubts and questions if needed. Well, you will come to understand that I want you to learn enough about the jewelry world before paying an X amount on a one-carat engagement ring you’re gonna offer your future wife.
Enough said, the first article will be on the dying luxury market and the opportunities elsewhere. Stay tuned for more information.
10. Jewelry unvalued
11. Would you buy this ring on Instagram?
12. The trend of subscription boxes is true
13. At ExJewel, Story matters.
14. Lab-Grown gemstones are already in the market and they will stay for a while!
15. Virtual stock vs. physical stock