Design thinking 1.1
Inspiration is key
The challenges of innovation
Unleash people’s full creative energies
Tools we have access to
Design Thinking 1.1
= Design methodology that provides a solution-based approach to solving problems, creating a project or even improve your company.
Inspiration is key:
Reaching out to your full potential is never easy. Going to the right school that will eventually get you the right job, getting the right product to the right people, designing a specific design for your client, creating your marketing strategy you love and support, opening subjects while a date, be smarter than your poker opponent… the list is too long to continue. Often when people starts a project, they tend to focus on, either the creative side of it or the technical side of it. It’s not a wrong approach, well it wasn’t until few years ago. Now, if you want to start any interesting venture story, create the future of something or just paint something, you have to think of every impact your project has into the world around you.
The challenges of innovation:
Take a photograph you are planning to shoot to launch a name for yourself, think of the effect is gonna make on people that are buying it or just looking at it. Is the photograph you did has already been done before? How? Where? What camera you are gonna use to shoot it? Are you gonna post it on instagram? What height is it gonna be be hooked at? What kind of wall, thickness? If a natural light or an artificial light gonna be projected on it? Is it gonna be placed outdoor or indoor? How you are gonna sell this photograph? To whom? What story you are gonna use? Is it your inspiration behind it or just the people in it? Are you gonna sign on it or just leave a logo? Are you gonna create a collection of similar photographs? Are you gonna sell them online? What about discounted prices? Where are you gonna print these pictures? Which quality of support? Can you afford it yourself? When are you gonna be ready to invest to a new atelier? Are you gonna do an exhibition soon? etc… Millions of both creative and technical questions have to be answered just before even starting this project.
Unleash people’s full creative energies:
One important step to consider is to get inspired. Everyone have lived experiences, travelled at least once in their life, have at least one diploma for a respected school, have a laptop and a phone. Inspiration is easier than you think, it comes and goes surely, but THE IDEA is somewhere in this brain of yours, either the right or left one. Some ideas require more creative than technical skills, some the opposite, some exactly half half…
27 years old
Lebanese / French living in Paris
Maria wants to start her own jewelry collection. Her inspiration, usually off-the-chart, lacks that day. She starts brainstorming in her room, between researching online inspiration on Pinterest, sketches few drawings and then finds herself on a piece of paper mind-mapping her ideas. After few hours on it, the paper was just full of questions unanswered:
“What material she is going to use? How much she wants to spend for prototypes? Is she going to sell her jewelry online, or just in a concept store she knows next door? Does she need to create a brand for herself? Where her jewelry is gonna be made? Can she afford platinum? Can she actually manufacture platinum jewelry herself at home?”
She doesn’t know where to start. Lucky her! Maria’s roommate, Marc, an architect, arrives back home and offers to help. They start to answer each and every question, from confirming her designs to manufacturing details to distribution to even creating a logo for Marie. Marie decides it was time to create a website for her brand on WordPress but first, she needs to go to Place Vendome for some inspiration. After discussion with multiple store managers at Van Cleef and meeting her friend at the Ritz, she sits on her favourite Parisian coffee shop on Place Dauphine, near Pont Neuf. She stays 3 hours staring at French elite girls, her precious target audience for her jewelry collection. She starts analysing all the color scopes, fabrics they wear, their existing jewelry they wear, etc… Satisfied with her feedbacks, she decides to come back home and create a moodboard she later posts on Instagram. Already a success story on instagram, the defi is on! Now, it’s time to manufacture her jewelry! Marie knows many people in Bourj Hammoud, Lebanon so decides to manufacture it there during her vacation there at lower price, package it herself and pouf! She first creates an Etsy account to build her audience and test her jewelry. After a success, she sets up her shopify account, link it on her WordPress website she created.
Just like that, her collection in online, ready to be sold. She followed simple steps starting by an idea, researching her target and fining her products accordingly.
Tools we have access to:
Design thinking can help along every step of the way of your project. Follow these golden rules when launching your product/service/company. This may save your company and get as much inspiration as you need to launch successfully.
- Superior solutions: Bringing diverse voices into a discussion is always good. Asking a more interesting question can help teams discover more-original ideas faster, acquire more market research using user-driven examples.
- Lower risks and costs: kill the creative (and arguably riskier) ideas than to kill the incremental ones.
- Employee buy-in: Involve employee into the chaos and incoherence of a problem. Suddenly, you’ll notice that a variation becomes the organisation’s friend, because it opens new paths to success.
- Structure means order: Planning is beating time. Great planning tools have submerged to help companies plan ahead instagram posts, yearly calendars, daily routines,… Take Calendly for example.
- Customers discovery: We often create services that resolve issues around our customers. A face-to-face research with your target audience can be helpful, getting deeply immersed in their perspectives aim to challenge designing and executing experiments. Take reviews feedback from focus groups, conduct surveys, and, if available, collect data on current behaviour. *Many tools are here to help: feedback grid + journey map + impact/effort matrix + personas + Community Prioritisation Board + SurveyMonkey or typeform
- Sense making: Immersion in user experiences provides raw material for deeper insights of a given problem. But finding patterns and making sense of the mass of qualitative data collected is a daunting challenge. Use Gallery Walk = It creates a common database and facilitates collaborators’ ability to interact, reach shared insights together, and challenge one another’s individual takeaways—another critical guard against biased interpretations
- Alignment: Focus on possibilities rather than constraints. It helps diverse teams have more-collaborative and creative discussions about the design criteria, or the set of key features that an ideal innovation should have. *Many tools are here to help: Creating your own visual alphabet + Bulletjournal + Five why’s + Rory’s story cubes + Oblique strategies card deck + 18 method cards + Interaction design foundations + Kumu + Value proposition canvas + empathy map
- BRAINSTORMING: To generate idea, once you understand your customers’ needs, innovators move on to identify and winnow down specific solutions that conform to the criteria they’ve identified. Use Post-its to assign tasks or create calendars for your team to follow: Set up a dialogue about potential solutions, carefully planning who will participate, what challenge they will be given, and how the conversation will be structured
- Articulation: NO MANAGERS ALLOWED! Competing ideas enhance an articulation, innovators surface and question their implicit assumptions. Use Graphic gameplan (game storming)
- Prototyping > Testing experience: Build a prototype to test the user experience (work in progress) that will lead to radical changes in your product before launching. *Many tools are here to help: $100 test + Personal Kanban: to do’s + play-doh + lego + sketchbook + prototyping Kit + write something: dry ease print, windows using quality dry ease markers
- Pre-experience: Find the low-cost artifacts that will capture the essential features of the proposed user experience. Test the fidelity and flexibility of your product surrounded by your family, friends and fouls 😉 *Many tools are here to help: Agile Wall + programs: asana, trello
- Learning in action: Time for real world experiments. Make your prototype workable at low budget and release it online. Gather datas to analyse your progress. Fix the bugs when you can and try to not screw up the launch 😉 *Many tools are here to help: Mid project retrospective + anchors and sails + grid framework (ORID objective, reflective, interpretive, decisional)