instagram ecommerce

Is Instagram the new jewelers' gold?

Today, most of the branded stores have developed an active professional Instagram page. This strategy allows to share their brand mood & feel, like a virtual window to their brand and what they offer (a little of their values is thrown…
diamond brooch buccellati

#10 Jewelry unvalued

“Jewellery is weighted with meaning. It doesn’t matter what it is, there is likely to be some sentimental or emotional reason you wear a particular thing – in my case, I wear my mother’s wedding ring on my right hand, and a battered,…
global goals

Embracing a new responsible supply chain

The whole Exjewel services conduct the jewelry industry to better social and environmental impact. We created a new responsible supply chain. Thank's to the digital appraisal service which promotes the repurpose of old jewels, Exjewel allowed…
van cleef and arpels

🙀 I went undercover and that's what I found out! 

#Storytelling is becoming the most important marketing strategies of all time. It captures the customers to their core micro-needs and drives them to walk up to the right store to buy their wedding ring. Telling a story is quite hard, especially…
Gold jewelry

Fine jewelry’s coming out

The article was written by Raphael Thierry --------------------------------------------------------------------------------------------- Like fashion, the jewelry sector followed the quick path of mass consumption. Was it an error ? Is…
Scrap gold jewelry

💥Resale is on the move, people... & it's online!

Read the article on our blog. From big retailers to small retailers, seed stage investors to large buyout firms, and from the New York Times to Netflix, everyone seems to be talking about the future of resale. It's about time! Like all major…
Adrien Trivier

ExJewel meets the Emerald passionate, Adrien Trivier

Adrien Trivier (Gem specialist and dealer) Diamonds are indeed forever but recently, I’ve been witnessed in very high demand in gemstones. Do you think diamonds will rise again throughout the years? Colored stones (Emerald and…