6 générations de joailliers ! 30 ans après mon père, j’ai pivoté !

Stephane Boghossian, CEO de Exjewel, raconte son histoire d’entrepreneur. Écrit par Taha Zahedi Vafa Il y a 30 ans, de Beyrouth à Anvers The Boghossian family A la fin des années 80, mon père, Gérard, s’installe…

Vision 2050: A conversation with a Comité Colbert expert!

Anynonym X - ex Comite Colbert, currently at Collector Square Place Vendome’s jewelry houses have been around for a while now. How do the houses still remain in trend? They are old but they may not be dated. The client still comes…
ISABELLE HOSSENLOPP

Vision 2050: ISABELLE HOSSENLOPP Intervenante et Journaliste

Brand Content & Storytelling Intervenante MBA - Journaliste 06 82 46 94 72 26 rue de la Tour - 75116 Paris www.isabelle-hossenlopp.com Cet interview est tiré de la thèse "The Afterlife of Branded Jewelry" Il m’a été dit…
Ruby auction house

Are diamonds forever?

To be frank with you, diamonds are not forever. They do last long but what I wanted to say is that diamonds can dissolve from its meaning and lose value. It can lose value depending on the market demand or even can lose value. 1/ Storytelling,…

Vision 2050: Olivier Mellerio gives us the secret sauce to succeeding a long-lasting jewelry brand

PARIS, FRANCE. MARCH 3, 2014. Olivier Mellerio, Mellerio dits Meller's General Manager in the brand's workshop. Photo: Antoine Doyen Place Vendome has been a highlight for the jewelry industry around the world. Do you see that image…
lab grown diamond

Fantasmes autour des diamants synthétiques

(Photo principale: courtesy Courbet) Plus de 40% de la production de diamants est destinée à un usage industriel. Cet usage recouvre principalement des diamants de faible qualité, impropres à l'utilisation en joaillerie, ainsi que des…
diamond

Gemmologie et expertise, comment s'y retrouver ?

Rédigé par Gaelle Seret et Raphael Thierry Illustration principale, crédit : bar-a-voyages.com Journal de Gemmologie. Crédit : Gem-A La gemmologie est une science en évolution avec l'amélioration des connaissances scientifiques…
404 place vendome

Virtual inventory vs. physical inventory

The jewelry industry did a breakthrough digital inventories Online inventory revolutionized the consumption patterns The physical inventory is still popular Is there one model better than another? Historical jewelers and online jewelers…
instagram ecommerce

Is Instagram the new jewelers' gold?

Today, most of the branded stores have developed an active professional Instagram page. This strategy allows to share their brand mood & feel, like a virtual window to their brand and what they offer (a little of their values is thrown…
diamond brooch buccellati

#10 Jewelry unvalued

“Jewellery is weighted with meaning. It doesn’t matter what it is, there is likely to be some sentimental or emotional reason you wear a particular thing – in my case, I wear my mother’s wedding ring on my right hand, and a battered,…