Entries by Stephane Boghossian

Designer or artist?

A jeweler’s testimony: A vision of modernity and style Danger Jewels by Max Danger  (Danish) “I like to do things I really want to do,” says Max Danger, the artist/designer behind Danger Jewels! After graduating, he specializes in narrative bespoke pieces where he continues to surprise us with his stunning choice of precious metals and […]

The surprisingly high carbon footprint of the jewelry industry

Written by JULIAN WALTER – Marketing Specialist at ExJewel (GERMANY, INDIA) A pair of heart-shaped gold studs equals about 31kgs of CO2 emissions – that is about 200km ride with a compact-class car! The same product in platinum triples the carbon footprint, however, silver studs only produce around 1.2kgs of carbon emissions. This statistic reveals […]

SPECIAL: India

Written by JULIAN WALTER – MARKETING SPECIALIST (GERMANY, INDIA) When traveling through India one cannot miss one impression: the immense importance of jewelry for the Indian culture. With the wedding season fast approaching, the jewelry market finds its yearly peak: weddings can last up to seven days and jewelry play a big part in it: […]

How to? Designs & trends are more valuable than raw materials.

Written by Yuxuan Li 2021 ESCP BIM student, lived in Paris/Beijing/Chengdu, studied at Tsinghua University, experiences with Digital and Content marketing, interested in Cultural and Entertainment VC. The value of jewelry raw materials will become highly valuable work after the designers have expressed their exploration of the possibility of jewelry design in their creative language, […]

Artificial Intelligence & Jewelry

Written by Yuxuan Li, a Marketing specialist at ExJewel. 2021 ESCP BIM student, lived in Paris/Beijing/Chengdu, studied at Tsinghua University, experiences with Digital and Content marketing, interested in Cultural and Entertainment VC. Future of jewelry With Artificial Intelligence getting smarter and more mature, we must say that who in this irrevocable tide and catch up […]

Diamond explained

Diamonds are the world’s most popular gemstone but if you compare them to other jewels, it’s not obvious why. Ruby, yellow sapphire or emerald are just as sparkly as a diamond. Moissanite and Cubic Zirconia looks indistinguishable from diamonds. Scientists can now create diamonds in a lab that are structurally identical to diamonds mined from […]

Vision 2050: ISABELLE HOSSENLOPP Intervenante et Journaliste

Cet interview est tiré de la thèse “The Afterlife of Branded Jewelry” Il m’a été dit à plusieurs reprises que les gens n’avaient pas besoin d’objets de luxe (bijoux en particulier), mais plutôt qu’ils les voulaient. Pourquoi pensez-vous que les gens les veulent bien que nous sachions que nous n’en avons pas besoin? (référence: Biens […]

Are diamonds forever?

To be frank with you, diamonds are not forever. They do last long but what I wanted to say is that diamonds can dissolve from its meaning and lose value. It can lose value depending on the market demand or even can lose value. 1/ Storytelling, marketing, and luxury? From Nutella to Cartier, storytelling is […]