Entries by Stephane Boghossian

11 jewelry trends to follow in 2020

written by Julian Walter, student at ESCP and jewelry connoisseur for ExJewel. Market experts do not see an overproportional price increase for both, the high end jewelry as well as the lower-end jewelry market. This small jewelry trend is a free sample of 15 jewlery trends we think is going to be big this year! […]

55 Tiffany & Co Stores in Japan: How and Why?

Credit to Yuxuan Li, Marketing specialist for Asia At first, I was assigned to do this research, Stephane offered a question to check myself: Could it be possible that the stores of Tiffany & Co in Japan are more than those Mcdonald? With an incredible face looking but immediately I went to the Macdonald site […]

The diamond war: natural or synthetic?

Written by Stephane Boghossian, CEO of ExJewel To understand what’s going on with the diamond market today, you have to go back 100 years ago, when the cultured pearls first appeared. Natural pearls dominated the entire market but the advent of a different way of cultivating pearls in a “forced” way has changed the industry […]

Designer or artist?

A jeweler’s testimony: A vision of modernity and style Danger Jewels by Max Danger  (Danish) “I like to do things I really want to do,” says Max Danger, the artist/designer behind Danger Jewels! After graduating, he specializes in narrative bespoke pieces where he continues to surprise us with his stunning choice of precious metals and […]

SPECIAL: India

Written by JULIAN WALTER – MARKETING SPECIALIST (GERMANY, INDIA) When traveling through India one cannot miss one impression: the immense importance of jewelry for the Indian culture. With the wedding season fast approaching, the jewelry market finds its yearly peak: weddings can last up to seven days and jewelry play a big part in it: […]

How to? Designs & trends are more valuable than raw materials.

Written by Yuxuan Li 2021 ESCP BIM student, lived in Paris/Beijing/Chengdu, studied at Tsinghua University, experiences with Digital and Content marketing, interested in Cultural and Entertainment VC. The value of jewelry raw materials will become highly valuable work after the designers have expressed their exploration of the possibility of jewelry design in their creative language, […]

Artificial Intelligence & Jewelry

Written by Yuxuan Li, a Marketing specialist at ExJewel. 2021 ESCP BIM student, lived in Paris/Beijing/Chengdu, studied at Tsinghua University, experiences with Digital and Content marketing, interested in Cultural and Entertainment VC. Future of jewelry With Artificial Intelligence getting smarter and more mature, we must say that who in this irrevocable tide and catch up […]

Diamond explained

Diamonds are the world’s most popular gemstone but if you compare them to other jewels, it’s not obvious why. Ruby, yellow sapphire or emerald are just as sparkly as a diamond. Moissanite and Cubic Zirconia looks indistinguishable from diamonds. Scientists can now create diamonds in a lab that are structurally identical to diamonds mined from […]