Welcome welcome readers!

My name is Stéphane Boghossian. I am the founder of ExJewel. Well, you would ask me tons of questions now, one would be: what is ExJewel really about? For the moment, ExJewel is a 5-year dream plan. To kick-off this launching, below are 15 reasons why I created a new jewelry brand focused on technology, heritage, and after-sale. The blog is a kind of testimonial on the jewelry world of today. Trust me on that, I am not dying anytime soon or… think of killing the industry by revealing all these dirty little secrets (an obvious ”15 reasons why” joke) ;)

Nowadays customers are savvier, more demanding and even smarter. Above that, technology does help to market, sell and play with customers’ behaviors. On further posts, you will be able to go through each reason in-depth, hopefully understanding the beautiful jewel world I myself fell in love with, 20 years ago. I will be here to answer all your doubts and questions if needed. Well, you will come to understand that I want you to learn enough about the jewelry world before paying an X amount on a one-carat engagement ring you’re gonna offer your future wife.

Enough said, the first article will be on the dying luxury market and the opportunities elsewhere. Stay tuned for more information.

1. Dying luxury, please help me!

2. Sustainability: core or storytelling

3. Customization is the key to success.  

4. I want to get inspired by everything around me!

5. TechXJewel: Let’s 3D Printing this ring, blockchain diamonds and Ai this customer services

6. Do same-sex marriages mean more men jewelry?

7. The need for after-sale services. Basically, people want to renew their wardrobe

8. The vintage market is rising 20% and this rise is continuously growing

9. Brandless: Should we trust brands like Tiffany & Cartier? 

10. Jewelry unvalued

11. Would you buy this ring on Instagram?

12. Luxury Brands and ethical sourcing

13. At ExJewel, Story matters.

14. Lab-Grown gemstones are already in the market and they will stay for a while!

15. Virtual stock vs. physical stock

Luxury Brands and ethical sourcing

Fair or recycled gold, synthetic gems, lab-grown diamonds ... The jewelry industry deals with the depletion of natural resources. At ExJewel, we wanted to make sure that everybody is aware of all the changes that are being done regarding…
Stephane Boghossian

6 générations de joailliers ! 30 ans après mon père, j’ai pivoté !

Stephane Boghossian, CEO de Exjewel, raconte son histoire d’entrepreneur. Écrit par Taha Zahedi Vafa Il y a 30 ans, de Beyrouth à Anvers The Boghossian family A la fin des années 80, mon père, Gérard, s’installe…
Ruby auction house

Are diamonds forever?

To be frank with you, diamonds are not forever. They do last long but what I wanted to say is that diamonds can dissolve from its meaning and lose value. It can lose value depending on the market demand or even can lose value. 1/ Storytelling,…
lab grown diamond

Fantasmes autour des diamants synthétiques

(Photo principale: courtesy Courbet) Plus de 40% de la production de diamants est destinée à un usage industriel. Cet usage recouvre principalement des diamants de faible qualité, impropres à l'utilisation en joaillerie, ainsi que des…
404 place vendome

Virtual inventory vs. physical inventory

The jewelry industry did a breakthrough digital inventories Online inventory revolutionized the consumption patterns The physical inventory is still popular Is there one model better than another? Historical jewelers and online jewelers…
instagram ecommerce

Is Instagram the new jewelers' gold?

Today, most of the branded stores have developed an active professional Instagram page. This strategy allows to share their brand mood & feel, like a virtual window to their brand and what they offer (a little of their values is thrown…
diamond brooch buccellati

#10 Jewelry unvalued

“Jewellery is weighted with meaning. It doesn’t matter what it is, there is likely to be some sentimental or emotional reason you wear a particular thing – in my case, I wear my mother’s wedding ring on my right hand, and a battered,…
global goals

Embracing a new responsible supply chain

The whole Exjewel services conduct the jewelry industry to better social and environmental impact. We created a new responsible supply chain. Thank's to the digital appraisal service which promotes the repurpose of old jewels, Exjewel allowed…
vintage jewelry

Exjewel #7: The need for after-sale services. Basically, people want to renew their wardrobe ♥️

The jewelry supply chain When do we sell well? Opportunities When things go south  An alternative to buying jewelry through retail Buy jewelry from sell-as-in services (Auction houses)Buy jewelry from B2C services (Online…
engagement ring

ExJewel #6: Same-sex marriages mean more men jewelry?

Let’s talk about before A little bit of history Jewelry sales today Trendy Pendy (men’s jewelry trend) Just for love Man-gagement ringSame LoveSome jewelers --------------------------------------------------------------------------------------------------------------- Let’s…