Diamond appraisal

The diamond war: natural or synthetic?

Written by Stephane Boghossian, CEO of ExJewel To understand what's going on with the diamond market today, you have to go back 100 years ago, when the cultured pearls first appeared. Natural pearls dominated the entire market but…
Max-Danger-Ring-1

Designer or artist?

A jeweler’s testimony: A vision of modernity and style Danger Jewels by Max Danger  (Danish) Profile picture: Katrina Lawson Johnton “I like to do things I really want to do,” says Max Danger, the artist/designer behind Danger…
Sustainable jewelry

The surprisingly high carbon footprint of the jewelry industry

Written by JULIAN WALTER - Marketing Specialist at ExJewel (GERMANY, INDIA) A pair of heart-shaped gold studs equals about 31kgs of CO2 emissions – that is about 200km ride with a compact-class car! The same product in…

SPECIAL: India

Written by JULIAN WALTER - MARKETING SPECIALIST (GERMANY, INDIA) When traveling through India one cannot miss one impression: the immense importance of jewelry for the Indian culture. With the wedding season fast approaching, the…
diamond

Gemmologie et expertise, comment s'y retrouver ?

Rédigé par Gaelle Seret et Raphael Thierry Illustration principale, crédit : bar-a-voyages.com Journal de Gemmologie. Crédit : Gem-A La gemmologie est une science en évolution avec l'amélioration des connaissances scientifiques…
van cleef and arpels

🙀 I went undercover and that's what I found out! 

#Storytelling is becoming the most important marketing strategies of all time. It captures the customers to their core micro-needs and drives them to walk up to the right store to buy their wedding ring. Telling a story is quite hard, especially…
Gold jewelry

Fine jewelry’s coming out

The article was written by Raphael Thierry --------------------------------------------------------------------------------------------- Like fashion, the jewelry sector followed the quick path of mass consumption. Was it an error ? Is…
Scrap gold jewelry

💥Resale is on the move, people... & it's online!

Read the article on our blog. From big retailers to small retailers, seed stage investors to large buyout firms, and from the New York Times to Netflix, everyone seems to be talking about the future of resale. It's about time! Like all major…
blogger

🌡️ The French heat wave: Can we predict the future of the weather or any of its consequences? The butterfly effect.

The sun was shining over Paris and pretty boiling it was! The fan crisis in France could have been the best marketing opportunity of Amazon, this past week, during the heat wave. The only problem is that Amazon probably didn't think of…
antique vintage jewelry

🤬 💍 The dark truth about buying brand-new jewelry today!

#JewelTheBot Have you ever wondered why jewelry prices went up this last decade? While fine jewelry is still at affordable prices, brand new jewelry are costing less to be made but still are surcharged for their quality. Don't get me started…