55 Tiffany & Co Stores in Japan: How and Why?

Credit to Yuxuan Li, Marketing specialist for Asia At first, I was assigned to do this research, Stephane offered a question to check myself: Could it be possible that the stores of Tiffany & Co in Japan are more than those Mcdonald?…
Diamond appraisal

The diamond war: natural or synthetic?

Written by Stephane Boghossian, CEO of ExJewel To understand what's going on with the diamond market today, you have to go back 100 years ago, when the cultured pearls first appeared. Natural pearls dominated the entire market but…
Max-Danger-Ring-1

Designer or artist?

A jeweler’s testimony: A vision of modernity and style Danger Jewels by Max Danger  (Danish) Profile picture: Katrina Lawson Johnton “I like to do things I really want to do,” says Max Danger, the artist/designer behind Danger…
Sustainable jewelry

The surprisingly high carbon footprint of the jewelry industry

Written by JULIAN WALTER - Marketing Specialist at ExJewel (GERMANY, INDIA) A pair of heart-shaped gold studs equals about 31kgs of CO2 emissions – that is about 200km ride with a compact-class car! The same product in…

SPECIAL: India

Written by JULIAN WALTER - MARKETING SPECIALIST (GERMANY, INDIA) When traveling through India one cannot miss one impression: the immense importance of jewelry for the Indian culture. With the wedding season fast approaching, the…

How to? Designs & trends are more valuable than raw materials.

Yuxuan Li, a Marketing specialist at ExJewel Written by Yuxuan Li 2021 ESCP BIM student, lived in Paris/Beijing/Chengdu, studied at Tsinghua University, experiences with Digital and Content marketing, interested in Cultural and Entertainment…

Artificial Intelligence & Jewelry

Yuxuan Li Written by Yuxuan Li, a Marketing specialist at ExJewel. 2021 ESCP BIM student, lived in Paris/Beijing/Chengdu, studied at Tsinghua University, experiences with Digital and Content marketing, interested in Cultural and Entertainment…

Diamond explained

Diamonds are the world’s most popular gemstone but if you compare them to other jewels, it’s not obvious why. Ruby, yellow sapphire or emerald are just as sparkly as a diamond. Moissanite and Cubic Zirconia looks indistinguishable…
Stephane Boghossian

6 générations de joailliers ! 30 ans après mon père, j’ai pivoté !

Stephane Boghossian, CEO de Exjewel, raconte son histoire d’entrepreneur. Écrit par Taha Zahedi Vafa Il y a 30 ans, de Beyrouth à Anvers The Boghossian family A la fin des années 80, mon père, Gérard, s’installe…

Vision 2050: A conversation with a Comité Colbert expert!

Anynonym X - ex Comite Colbert, currently at Collector Square Place Vendome’s jewelry houses have been around for a while now. How do the houses still remain in trend? They are old but they may not be dated. The client still comes…