The lifecycle of a diamond jewelry 💍

From mine to resale

  🔎 Zoom in & out for hidden details

Virtual experience

We used Figma to maximize your experience! By zooming in & out through the document, you will able to fully understand every step a piece of diamond jewelry goes through, from the mine to resale.

About’s tech-powered jewelry appraisal tool is changing the way jewelers and jewelry owners alike manage their prized possessions. We work with industry leaders to track your jewelry from mine to resale for both professionals and individuals. We provide valuable data for: Owners (proof of ownership), wholesales and retailers (provenance), banks (in case of financing), insurances and authorities (fraud, theft detection). We believe in a digital-enabled, transparent luxury industry. 

Our mission is to reduce this excess of dormant inventory

(30% unsold or excess inventory at professionals and 92% unused jewelry for individuals)